Projects, failures, studies, updates
Field notes
What we built, what broke, what we measured. Including the parts that didn’t work.
All field notes
- Guides 10 min
AI Consulting for Small Businesses: A Practical Guide
How to find the first workflow worth fixing, build the smallest system that can move one number, and prove it paid off in your own records before you spend another dollar on tools.
- Guides 6 min
Missed Call Text Back: How to Set It Up and What Each Missed Call Costs
A missed call text back sends an instant reply when you can't pick up. How to set it up in CallRail, what to text, and how to price your missed calls from your own records.
- Failures 4 min
What went wrong
We Moved Our Site and Stopped Counting Visitors for 38 Days
A firm that sells measurement switched hosts on August 28 and lost its own analytics until October 6. What broke, why nobody noticed, what it cost, and the check we now run after every deploy.
- Projects 6 min
Field Note: Why Engagements Widen, and Why Most Never Get the Chance
One engagement began as paid media management and ended up covering measurement, AI systems, agents and software. This is the sequence it followed, why measurement was the second step rather than the first, and the number we cannot publish.
- Studies 7 min
We Published the 95% AI Failure Stat. Then We Checked It.
The number behind most AI sales pitches traces to 52 interviews and 153 conference survey responses, and its source PDF is no longer served at its own address. Here is what we found and what we use instead.
- Guides 5 min
Why Your AI Receptionist Keeps Booking the Wrong Jobs
AI receptionists misbook jobs, double-book techs, and can't read your CRM. The real problem is the integration layer, not the AI. Here's what actually fixes it.
- Guides 6 min
AI for Small Business Marketing: Skip the Hype, Track ROI
Most AI marketing tools never prove they paid for themselves. Here's a measurement-first way to pick, run, and judge AI for small business marketing.
- Guides 9 min
AI Automation for Small Business: 4 Paths to Get Started
AI automation for small business in 2026 covers more than chatbots. Here's what it actually includes, the four paths to getting it built, what each one trades off, and how to choose between them.
- Studies 8 min
AI Adoption for Richmond Small Businesses: 2026 Research
The Richmond Fed's own data shows local businesses are using AI tools but haven't integrated them into operations. Here's what we found researching the Richmond market in 2026.
- Guides 7 min
AI Automation for Richmond Small Businesses
Most small business AI projects in Richmond fail for the same reasons. Here's what we've learned building real systems, and what to do differently.
- Guides 6 min
AI Consulting in Richmond, VA: Why Local Businesses Are Getting It Wrong
Looking for AI consulting in Richmond, VA? Most local businesses are buying tools instead of building systems. Here is how to actually get ROI from AI.
- Guides 8 min
Why AI Fails Small Businesses (And How to Fix It)
Most AI deployments never show up on the P&L. Here is the three step framework small business owners use to turn a pile of AI subscriptions into a connected system: audit the stack, redesign the workflow, measure the result.
Case studies land here as clients approve them.
Nothing here yet. When something we build doesn’t work, it gets written up here, with the numbers.
Nothing here yet.
Company and product updates.
Nothing here yet.