Field notes
Projects
Projects from the Breaking Trail field notes: engagements and builds, written up with what was measured and what we can and cannot publish.
Index 11 entries
Projects field notes
- Projects 6 min
Field Note: Why Engagements Widen, and Why Most Never Get the Chance
One engagement began as paid media management and ended up covering measurement, AI systems, agents and software. This is the sequence it followed, why measurement was the second step rather than the first, and the number we cannot publish.